Recently in Lanzhou, a major real estate developers and the local exchange often expensive and learned that his most convinced of the first-line entrepreneur Wang Shi is not, not Zhang, Liu is not, or even Ren Zhengfei, but highly controversial Shi Yuzhu. I am deeply that it does. For no other, because Shi Yuzhu thorough understanding of the Chinese humanity.
October 2004, a group of big companies to find out R & D investment. Shi Yuzhu invested 20 million yuan quickly recruited these people, from a development called "journey" of the game. Development of the game, Shi Yuzhu is not just a simple investment in people, and is a research leader.
No experience, is involved in all the capital to Shi Yuzhu. He does not need experience, he just put himself and prosperous world to isolate, concentrate on developing online games. The way he was strange: to find players to chat. Said Shi Yuzhu persist in the development process of the game players to chat with 2000, each at least 2 hours. Calculated by 2 hours, 2000 people, that is 4000 hours. Count by 10 hours a day, then have 400 days to chat. This is such a mammoth project! He could find a dozen people chatting on the line, the other by virtue of imagination, there can be pretty close.
To Shi Yuzhu not think so. Everyone is a universe, there are glittering, who scattered the bright spot in many people come together, there will be a matchless competitive edge. Very easy to chat with people, especially the purpose of the chat is not strong, it may be a rare pleasure. But the real goal should insist to chat with the younger generation fed up to 400 days rather than birth, Shi Yuzhu fear is the first one.
In the more than 4000 hours of chat, he engaged in a insight into the online games were fun, passion, anger, depression, heart rate, Cheung, nervous, calculating, assertive, curious, barely disguised pleasure, jealousy, remorse, frustration and venting, control, domineering, Yueyibuer, according to Jian Kunlun, Yin Ma Yun Tianhe pride and so dry. All these complex and even contradictory emotions, he had not yet experienced, can not even imagine, and now he is well aware of. To all of these emotions a carrier, a release mechanism, it is "journey" the most attractive place. 40-year-old Shi Yuzhu, calmly into the teenager's feelings. This grasp of human nature and concentration, and is led by Shi Yuzhu "journey" is different from any other online games lies.
People are lazy. If the leaders can not take the lead to take a moment to moment to introduce new problems with the technical staff, not one by one, that no end to climbing mountains. On the technical staff, it is a job, not the full meaning of their lives. On the Shi Yuzhu, is different. The pursuit of perfection, is his life. Hesitated in the enterprise, you need a leader, "yes" or "no" firmly to go toward higher goals.
Most people usually set in the city online games market, and Shi Yuzhu has chosen to define it as the rural markets and small urban markets. He set up in 1800 to promote the national office, one year to promote the team expanded to 2,000. Internet cafes in rural rustic, is neglected corner, there are home businesses free to send posters, lots of fun Internet cafe owners to take over the "journey" game posters prominently displayed in Internet cafes. Shi Yuzhu back to the rural Internet cafes on a regular basis, "charter" - to describe the Internet all the packets of all machines allowed to play down the only "journey" game. 50 000 Internet cafes nationwide to participate in activities at the same time, the cost of a million a month. Internet cafes in rural areas with low attendance, private use of course, the big thing was delightful. Shi Yuzhu has also launched a share sale bars "journey" point card 10% discount, go on several measures, all of a sudden formation of a spark Negative effect and Precaution.
Shi Yuzhu has not forgotten his players: play the "wages to the players," the ad. As long as the player more than 120 hours per month online, it is possible to get 100 yuan worth of "full pay." Although wages, the issue of virtual currency, but the player can trade with other players and cash.
December 2006, Shi Yuzhu was named China's Internet cutting-edge character. But only after one year, Shi Yuzhu has the crowd behind, leading position in the Internet. He said to himself, feeling it was a market, set him apart. Shi Yuzhu major vendors in the market feel, the truth is a kind of sneaked into the value chain stakeholders in mental skills and hard work. Shi Yuzhu not as busy most of the boss to appear in various forums and EMBA classes to learn, not accustomed to with government officials and businessmen of large Jia private party, and no golf Masaoki many bosses, leaving a lot of time, he used in the customer service on. His prophecy, every day and is in housing, car, office line between walking three.
"I'm very busy, basic little things. About 10 hours a day, doing customer service, it is like to do." Shi Yuzhu said. He likes to help gamers solve the problems, that is the "journey" to take a moment to update the driving force behind the moment. Players problems per minute, is the game itself to be solved. This problem, the boss red in the first line, or by listening to reports to decision-making, is totally different.
China's number one problem, not technical, not strategic, not a model, not the system, but ignored the customer's mind. By day 10 hours to do customer service, Shi Yuzhu mastered the core business, control of the customer's mind. If Mr. Chen or by his high-priced hired Chun can do ten hours a day customer service, perhaps there is no chance of Shi Yuzhu.
With customer focus and commitment in mind, the giant empire finally again has the size and vitality. Of course, compared with Ma, the moral of this business remains to be seen. But Shi Yuzhu After all, Japan, South Korea and the United States and other powers with the attack of online games break a way out, writing a new chapter.
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