A mighty "Great Migration" is an ongoing promotion platform Baidu. Reporter was informed that in June, following a small bid in mid-closure has been ranked keywords, Baidu has recently closed on 80 million keywords PPC, replaced by Baidu search marketing next-generation platform, "Phoenix Nest" in charge.
Yesterday, Baidu commercial customers told reporters, Baidu has recently been released to customers, "Search to promote the important notice." According to Baidu, "notice" that "within two weeks from today, we will search for the promotion Classic and Professional Edition for system adjustment, the adjusted more keywords to promote through the Professional Edition. Then, these keywords will Professional Edition can only be submitted online, the promotion of results will appear in the professional version of the promotion of location management. "
After confirmation, "notification" in reference to the "classic version" that is bid ranking system, and the "Professional Edition" is the "Phoenix Nest" system. According to reports, the system still continues Baidu before adjusting the "migration" idea, that is part of the keyword bid to take over authority from the ranking system to the "Phoenix Nest" system that allows customers to "Phoenix Nest" the power system and rich data to manage their search to promote, but significantly greater than the intensity of the past - 6 mid, Baidu has a small amount off the assembly line PPC keywords, but according to sources, this time will be offline for keywords number up to 80 million. In this regard, analysts interpret that the adjustment of the large, showing Baidu on the "Phoenix Nest" after on-line customers the confidence of experience and determination to build a new marketing system.
In fact, Baidu one step ahead of corporate customers have begun a large-scale migration, the large number of customers based on active migration once again shut down a large number of PPC keyword is active migratory behavior Baidu customers an echo, as "homeopathy and for the "The move - according to data released by Baidu, phoenix nest in the last line in less than 3 months, the number of customers already exceed 10 million, accounted for Baidu the total number of active corporate clients for more than 6 percent.
In just three months on the line, promote the professional version of Baidu had a fairly good performance and good use of it to bring customers feel are inseparable. According to reporter interviewed some of the promotion of customer reflects Baidu search, although PPC solve the "precision" problem, but enterprise search marketing requirements have been higher, "Phoenix Nest" can be initiated by management to optimize the overall marketing system on the SMEs are more "attractive", which is customer "early start," the most important reason.
It is understood that large-scale offline Baidu PPC Keywords for this initiative is considered updating its marketing platform, "three-step" strategy. The so-called "three steps", namely "migration", "live", "music industry", where "Migration" is the platform for the transfer and upgrading of the current stage has been achieved victory; "live" is to help enterprises to enhance the "Phoenix Nest "The use of skills and capabilities to enhance enterprise search marketing; the" Music Industry "means all of the promotion are" Phoenix Nest "took over, business can continue with" Phoenix Nest "power and data to find characteristics for their search marketing programs, search marketing, entered the "Phoenix Nest" era.
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